Loop Fitness

Brand Identity, Website, Photography
Making fitness easy to understand

We teamed up with Loop Fitness to help them expand to the Chinese market as a recognized Danish fitness chain.

Adapting to a new market

Loop Fitness is a fitness chain focusing on a special circulation concept that will ensure the consumer a balanced full-body workout. We helped Loop Fitness to adapt to the Chinese market and create a user-friendly website that is easily accessible to the Chinese citizen.

Thomas Sylvest - CEO @ Loop Fitness China

“Visiongroups authentic story-telling, inspired creativity, and guaranteed ROI. With Visiongroup, it’s like having an expert in your family—they'll hear you and coach you through what matters, and then draw from their creative expertise to help you do the most important thing that you'll ever do for your company.”

Concept & equipment page
Multi Language

Loop Fitness Denmark is independent of Loop Fitness China and we have therefore made a virtue of developing a website offered in both Chinese and English, but also in Danish. This was a branding strategy that ensures that the brand retains its roots as a well-known Danish identity in the Chinese market.


Loop Fitness China was created for the future, with a focus on a beautiful user experience rendered through photography, meaningful content, interactive design and graphics.